Taarab is a music genre popular in Tanzania and Kenya. It is influenced by the musical traditions of the African Great Lakes, North Africa, the Middle East, and the Indian subcontinent. Mombasa was at the forefront of taarab production from the 1960s to the 1990s, thanks to the enterprising Mzuri record label: the Mombasa - Tanga era is now affectionately known as "First Modern".